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Interview with Michelle Dunnn of Published Author and owner of Credit & Collections Association Tell a Friend

I was inspired to start my business from from reading "Become the Squeaky Wheel: A Credit & Collections Guide for Everyone". Please tell us about this book, What made you want to write it?

I wrote Become the Squeaky Wheel because I was writing a credit policy for a company I was working at and had written one for the company I worked at previously. It was clear to me that businesses needed a guide in order to write their own credit policies and so I thought since I had experience writing them and implementing them, I would write a book on the topic to help others.

What are some other books you've written in the past. Please tell us about them. What's the general reaction to the books you write? Do you often get emails like mine from readers that have been inspired?

I have written 14 books on the topic of credit and debt collection as well as one book on marketing. My biggest seller and award winning book is "Starting a Collection Agency, how to make money collecting money" which is now in its third edition. I write all of my books based on what my audience wants and needs. When people ask me questions on a certain topic, I know there are many others out there with the same questions. My books help answer those questions and offer guidance.
I do get many emails from my readers and it is inspiring to me that my books are so helpful to them. It helps me be a better writer and to provide good, quality information that the readers want and that can really help them.

If you had to pick one of your books that you've enjoyed writing the most. Which book would you choose?

I just finished writing a book for Wiley publishing that will be released 3/2011 called "Get Paid: Weed-out bad paying customers, collect on past due balances, and avoid bad debt" I enjoyed writing this book since it is an updated version of what is happening in our economy, in the credit and debt collection industry and will be most helpful to all entrepreneurs and business owners who are trying to move forward in this shaky economy.

Please tell us about "Mosquito Marketing Series

My Mosquito Marketing series came about because of all the calls and emails I have received from other authors who wanted to know how I wrote a best selling, award winning book, how I was able to position myself as an expert in my field, how I was able to land interviews with CNN, the Wall Street Journal and get many radio and television interviews. I kept a marketing diary for one year as I marketed one of my books and used that diary as my basis for the book, I included all the things I did to market myself and my books and shared with readers what worked for me and what didn't. I did this so that they could do the things that worked and avoid wasting time and money doing the things that don't work. I wrote "Mosquito Marketing for Authors" because of the demand for it.

Michelle, what inspired you to write?

I have always wanted to be a writer since I was 8 years old.

What inspired you to become an entrepreneur?

I have always been an entrepreneur, since I was about 10 years old. Shoveling snow, raking leaves, picking and selling blueberries, anything I could to make my own money.

Please tell my visitors about Credit & Collections Association. What made you want to get into the collection agency industry? What about this industry was appealing to you? low start-up costs .. low debt load ... etc ....

I fell into the debt collection industry. I went to college for Business Management, always worked in offices and when I moved to NH got a job as an accounts receivable clerk. I was good at it and moved up the ladder to where I am today.

According to your site, you've had a tumultuous childhood. How would you say that has shaped you as a person today?

It has helped me to strive for greatness, it has helped me to have compassion in a tough industry and has helped me to be independent, a go getter, driven and accomplished. I came from nothing, so anything I have now is because of my own hard work. I feel as though that is an accomplishment in itself.

If you could go back in time and change anything about your life, what would you change?

I would change the bad things that happened to me as a child. I know that they have helped to shape me into the person I am today, but sometimes it is a bit to much.

If one of my visitors is currently down on there luck, can't find a job, his/her family is in disarray and can't seem to get back on his/her feet. As a true American success story, what would you say to that person? What advice would you give him/her?

Believe in yourself, even if no one else does. Go with your gut. Don't worry about what other people think, you can do anything you set your mind to. Nothing is impossible. Have a plan, follow it and be strong. Keep learning and ask for help when you need it. When I was homeless and jobless I was still an entrepreneur, I would pick up aluminum cans on the streets and take them to the place where you can get money for them, I would walk dogs, shovel snow, wash cars, anything I could in order to eat. Don't think you are above anything, do what you have to do - it will add to your character and you will feel pride that you were able to get back on your feet and provide for yourself when you thought there were no jobs and you were feeling discouraged.

Thank you Michelle.



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